Argan all the way
With a Finnish mother and a Moroccan father, the founder and CEO of Loelle, Dominique Samir Guellouchi, embarked on the mission to bring quality argan oil from Morocco to the Nordic market. Today, Loelle is a growing company with awardwinning, organic beauty products.
Argan oil has been used since ancient times and there are no doubts of the popularity of Loelle’s products. “I am extremely proud of our Luxury Series consisting of three products: the 2017 Organic Beauty Award-winning face serum, a hair oil that was awarded best product and hairstyling product last year, and a protective face oil,” Guellouchi continues.
“Unique for these products are that they contain barbary fig seed oil, an ingredient we were pioneers at using in Sweden.” For each litre of this precious oil, you need one tonne of the cactus figs, but the reward is great.